In the BJP-ruled states the administration has been asked by the party to use banners carrying Prime Minister Narendra Modi and the state Chief Minister’s pictures at centres where free ration is being distributed under Pradhan Mantri Garib Kalyan Anna Yojana.
The ration bags too should display lotus – the BJP symbol – said the instructions, NDTV reported.
In a letter sent to all its state units, BJP general secretary Arun Singh has underlined that the food scheme must be publicised with great vigour. A set of instructions too have been relayed to the units.
In non-BJP states too the ration bags should carry the lotus symbol, says the letter. In such states, the banners should replace the chief minister’s photo with those of public representatives, lawmakers.
The move, said the party, should be amplified on social media. Party leaders have also been asked to meet the beneficiaries. Ration bags should be plastic-free, it added. It must be clear that Covid protocols are to be followed in full, it added.