Netflix seems all set to stop subscribers from sharing passwords from early next year. The streaming giant has been talking about this step for some time now.
The password-sharing feature has led Netflix to suffer losses, forcing CEO Reed Hastings to put an end to the practice.
It gained 2.4 million subscribers in Q3 with Hastings saying that the platform will now focus on content, marketing and a lower-priced plan with advertising.
The company had also said that it was expecting to continue to add subscribers in coming months. It is also rolling out a number of changes, including launching a less expensive option with adverts next month, Netflix said. (Agencies)