Godrej Security Solutions, a division of Godrej & Boyce, the flagship company of the Godrej Group, today held their event Secure 4.0 in Srinagar, unveiling the iconic brand’s latest innovations in the security segment.
The brand unveiled Secure 4.0 event, i.e. the ‘Ace Pro Green’ a solar powered CCTV camera in the Srinagar on Tuesday.
Identifying Kashmir as a core market for home and institutional security, the brand has decided to focus in the coming years by strengthening their dealer network.
Pushkar Gokhale, Business Head, Godrej Security Solutions, spoke at the event about the brand’s plans in investing in more innovations in the coming years.
“Over the last few years, we have witnessed a tremendous growth in the security needs across industries. As technology continuously evolves, we find it important to constantly innovate and offer wholistic security solutions, not just for the end consumer at home, but for various private and public sector industries,” he said, adding that Jammu & Kashmir has been one of our strongest emerging markets for institutional security with equal focus from both public sector undertakings (PSU’s) and private sector, witnessing positive GDP growth in the recent years.”
“In order to reach-out to new segments of the market, our focus is to build a robust network of channel partners and ASPs across the state. We are confident that this innovative offering will aid the brand to successfully spearhead and play a significant role in growth across Jammu &Kashmir’s fast-growing industries,” Gokhale said.
Gokhale said that over the last few years, they have witnessed the growth and demand for CCTV camera range in Jammu and Kashmir and are expanding their CCTV product offerings in the security segment.
This new innovation will be positioned on the race tracks of Jammu & Kashmir’s first autocross event, that is soon to be held in Srinagar by the J-K Motorsports Federation.
