Billionaire Elon Musk-owned Twitter is currently planning to charge $19.99 for the new Twitter Blue subscription, according to a report by The Verge. Under the current plan, verified users would have 90 days to subscribe or lose their blue checkmark.
Employees working on the project were told on Sunday that they need to meet a deadline of November 7 to launch the feature or they will be fired, as per the report.
Predictably, many users have indicated they’d rather just be unverified.
The new Musk Era of Twitter kicked off last week, with swift firings and a spike in slurs indicating significant changes for the company. Platformer first reported on Sunday that Twitter may soon require users to have a paid subscription to Twitter Blue in order to retain their verified status. Twitter verification gives eligible accounts a little checkmark badge authenticating their identity to others, and currently only demands the psychic cost of being on the hellsite.
On top of this, The Verge reports that there are also plans to increase the price of a Twitter Blue subscription from its already elevated $4.99 monthly cost to a whopping $19.99 per month. That’s the same price as a premium Netflix subscription, but with markedly worse content.
Twitter’s proposed changes could allow those who aren’t verified to essentially purchase the coveted blue tick badge. Currently, Twitter only grants verified status to notable accounts from a “prominently recognized individual or brand.” If the change goes through, it’s probable that anyone who fulfils the other two criteria of being active on Twitter and confirming their identity will be able to get verified. This could potentially be useful in fighting disinformation and impersonation.
Unfortunately, the $19.99 per month blue tick fee takes a lot of shine off the appeal.