With food outlets sprouting across Srinagar, and society getting more accustomed to fast food, Gatoes, an online food delivery platform in Kashmir, released a yearly wrap that gives new insights into the changing food habits in the valley.
As per the data, ‘Goshtaba’, the minced mutton meatballs, was searched 1.2 million times on the platform while momo was the most eaten dish with nearly 40,000 plates that the company delivered in 2022. Similarly, chocolate truffle was the most sought-after dessert around Eid.
The data revealed that 412 users on average ordered Chicken Biryani everyday last year, while one user ordered food worth 82,630 rupees in a single month.
Meanwhile, the figures reveal that the highest order of ‘Harissa’, Kashmir’s winter delicacy, worth 34,647 rupees was placed, which according to the platform, must have been a “mohalla Harissa party”.
The data shows that the top snack was mutton patties; the top dessert was ‘halwa’; and the top drink was ‘Noon Chai’ in 2022.
Speaking with The Kashmir Walla, Jibran Gulzar, the 25-year-old founder of the platform, said that the company receives around 1,200 to 1,300 orders per day in Srinagar. Outside the capital, they are currently delivering in Anantnag, Ganderbal, Pampore, and some areas of Chenab valley.
In some bizarre instances, people searched for: “Dumb Biryani, Gulab Jamun Pizza, Ganja Pakora, Hogardh, Shishnor Kanti, Gande Ealveh”. One user went a step ahead, asking the delivery valet “to slap the receiver on her behalf”. Another user was delivered a Chicken Biryani from a restaurant 80 meters away from their residence.
‘I’m sorry’, ‘Babu’, ‘Happy Birthday’, and ‘Happy Anniversary’ were the top terms customers asked to be written on cakes, pizzas, and tissues in the year.