Mob attacks Tanishq store in Gujarat amid row over inter-faith advertisement

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A store in Gujarat of popular jewellery brand Tanishq was attacked amid row over an advertisement that has been withdrawn after vicious trolling on social media. The store manager was reportedly made to write an apology letter by the mob.

“Apologies to people of Kutch district for hurting sentiment of Hindus by broadcasting secular advertisement (sic),” the manager reportedly wrote in the apology letter after the Tanishq store in Gujarat’s Gandhidham was attacked, NDTV quoting unnamed sources reported.

On Tuesday, Tanishq withdrew an advertisement featuring an Hindu-Muslim couple after a right-wing backlash on social media.

The advertisement shows a baby shower organised for the Hindu bride by her Muslim in-laws.

Critics accused the advert of promoting “Love Jihad”, a term coined by radical Hindu groups to accuse Muslim men of participating in a “conspiracy to convert Hindu women by marrying them”.

A section of conservative social media users led calls to boycott the brand, taking it to the top of twitter trends. Many joined in to condemn the abusive posts and comments which bolstered the boycott trend.

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