Legal action to be taken against ‘Pick N Choose’ for cheating customers

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The Department of Legal Metrology (LM) on Monday clarified that the departmental store ‘Pick N Choose’ was cheating consumers in gross violation of rules laid down by the government

While talking to a local news agency, Kashmir Dot Com (KDC), Deputy Controller Legal Metrology, Muzaffar Ahmed Wani said that: “Pick N Choose’ is a habitual offender of cheating and in past as well this Departmental Store was warned of legal action if it doesn’t stop pasting fabricated printed stickers on products.”

He said this is the third time we have found ‘Pick N Choose’ violating rules of the Legal Metrology Act. Earlier, we seized products from this Store in 2018, then again in December 2020 and now on 5 July 2021. We are planning to take legal action against it under section 36 (1) of Legal Metrology Act 2009,” Deputy Controller told KDC.

‘Pick N Choose’ didn’t mend its ways and continued to past fabricated MRP stickers. “I am very thankful to those who highlighted this news report in the interest of customers, Muzaffar said.

Pertinently, Legal Metrology Department during a surprise raid of Departmental Store ‘Pick N Choose’ found that MRP was increased on the products by pasting the new fabricated stickers on them. The department seized products from the Departmental Store on Saturday.

Deputy Controller Legal Metrology also castigated ‘Pick N Choose’ for misleading the public through its ‘sponsored’ posts downplaying the incident and threatening legal action against those who highlighted it. “We know what the law is. We won’t allow ‘Pick N Choose’ to carry business in an unlawful manner. Besides we have sufficient proof and documents against it,” he said and appealed customers to know their rights and inform Legal Metrology if any shopkeeper or business entity cheats them. (KDC)

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