Around 1.62 crore tourists have visited Jammu and Kashmir this year till date, which is the highest in 75 years, as per the government press release.
Tourism is the biggest source of employment in Jammu and Kashmir and since January, 2022 till date, 1.62 crore tourists have visited Jammu and Kashmir, which is the highest in 75 years of independence.
Tourism has generated maximum employment in various regions of Jammu and Kashmir including Poonch, Rajouri, Jammu and the Kashmir Valley.
For last 70 years, people were demanding international flights from Jammu and Kashmir. Fulfilling this demand, Prime Minister, Narendra Modi started direct flight from Srinagar to Sharjah.
The government also started night flights flights from Jammu and Kashmir respectively.
Recently, a comprehensive Film Policy was launched to attract film-makers for shooting after decades and within a year of notification of this policy, as many as 140 shooting permissions for films and web-series have been issued. Soon, a film studio will be launched with state-of-art facilities.
“A record-breaking 20.5 lakh tourists, including 3.65 lakh Amarnath yatris, visited Kashmir in the first eight months of this year, drawing visitors from all over the nation to the gorgeous and picturesque Valley,” the statement reads.
The 2 million tourists represent an all-time high tourist footfall for Kashmir valley. The tourist sites like Pahalgam, Gulmarg, and Sonamarg as well as all hotels and guesthouses in Srinagar experienced 100 percent occupancy.
J-K government has adopted a five-pronged approach for effective transformation of the tourism potential of J&K. A comprehensive mechanism is being laid down to provide the best facilities to corporate golfers, tourists and food connoisseurs.
Notably, a number of policy interventions have been made to provide financial support to various stakeholders associated with tourism sector.